Brain & heart response testing · Hong Kong腦部及心率反應測試 · 香港
Know how your campaign really lands, before it launches. 在推出之前，了解您的廣告真正打動人心的程度。
Surveys tell you what people say. We measure how they respond: attention, liking and mental effort, second by second, with lightweight brain and heart sensors that set up in minutes, in your store, your office or our studio. 問卷只反映人們所說的話。我們量度的是他們的真實反應：專注度、喜好程度及認知負荷，逐秒呈現。輕巧的腦電及心率感應器，數分鐘即可完成設置，可在您的店舖、辦公室或我們的工作室進行。
Beyond surveys超越問卷
What people say is not how they respond人們所說的，未必是他們的真實反應
01
Measured, not asked量度，而非詢問
Brain and heart signals capture reactions people can't put into words, or wouldn't admit in a focus group.腦部及心率訊號能捕捉人們難以言喻、或在焦點小組中不願承認的反應。
02
Each person, their own baseline每人以自身為基線
A 5-minute calibration before every session, so each response is compared with that person's own resting state, not an average.每次測試前進行5分鐘校準，每個反應均與該參與者自身的靜息狀態比較，而非平均值。
03
Scene by scene逐個場景
See the exact second attention rises or drops, not just a score for the whole ad.準確看到專注度上升或下降的那一秒，而不只是整個廣告的單一分數。
The ERAS signalsERAS 指標
Five things we tell you about every ad每個廣告，我們為您分析五項指標
01
Attention專注度
Does it hold people, scene by scene?內容能否逐場景吸引觀眾？
02
Liking喜好程度
Do people lean in, or pull away?觀眾是被吸引，還是抗拒？
03
Mental effort認知負荷
Is the message easy to process?訊息是否易於理解？
04
Emotional intensity情緒強度
Which moments excite, which calm?哪些時刻令人興奮或平靜？
05
Recall記憶度
What do people remember afterwards? (short questionnaire)觀眾事後記得甚麼？（簡短問卷）
Services服務
Projects built around your decision圍繞您的決策而設計的項目
01
Campaign & creative testing廣告及創意測試
Compare TV and social cuts, key visuals, packaging, taglines and KOL content before you spend the media budget.在投放媒體預算前，比較電視及社交媒體剪輯、主視覺、包裝、標語及KOL內容。
Brands · agencies品牌 · 廣告公司02
In-store & experience testing店舖及體驗測試
Measure how shoppers respond to window displays, activations and the customer journey, on location, with sensors light enough to walk around in.在現場量度顧客對櫥窗陳列、推廣活動及購物旅程的反應，感應器輕巧，可自由走動。
Malls · retail · hospitality商場 · 零售 · 酒店餐飲03
Live emotion experience即時情緒體驗
A mall or brand activation where visitors wear the sensors and see their own reaction live on screen. Experiential marketing that also produces real response data.在商場或品牌活動中，讓訪客佩戴感應器，即時在螢幕上看到自己的反應。既是體驗式營銷，亦同時收集真實反應數據。
Activations · launches · events推廣活動 · 產品發佈 · 活動04
Athlete cognitive-load studies運動員認知負荷研究
Track mental effort and recovery alongside physical load, so coaches can see when focus, not fitness, is the limit.同步追蹤認知負荷、恢復狀況及體能負荷，讓教練了解限制表現的是專注力還是體能。
Teams · academies · sports science運動隊 · 學院 · 運動科學Festive campaigns are expensive to get wrong. A short test before launch tells you which version to run.節日廣告投放成本高昂。推出前的短期測試，助您選定最有效的版本。
How it works運作方式
From brief to decision in days, not months由需求到決策，只需數天
01
Design設計
We turn your question into a short test: which assets, which audience, what "better" means.將您的問題轉化為簡短測試：測試哪些素材、哪些受眾，以及如何定義「更好」。
02
Calibrate校準
Each participant does a 5-minute calibration; every sensor is checked before any data counts.每位參與者進行5分鐘校準；所有感應器均經檢查後，數據才會計算在內。
03
Record記錄
Your content plays on your own screen. Your files stay with you; we record the response, time-stamped to the second.內容在您自己的螢幕上播放，檔案由您保管；我們記錄反應，並精確標記至每一秒。
04
Decide決策
A clear report and debrief: what works, where attention drops, and what to change.清晰報告及簡報會議：甚麼有效、專注度在哪裡下降，以及應如何調整。
Sample report報告範例
What your team receives您的團隊將會收到
Illustrative example, not client data示例，非客戶數據Attention, second by second: 30s ad專注度逐秒走勢：30秒廣告
Group average vs. each person's baseline (0–100). Dashed lines mark scene changes.群組平均值，相對每位參與者的基線（0–100）。虛線為場景轉換。
Ad scorecard廣告評分
Each signal scored 0–100 against the study average.每項指標按研究平均值評分（0–100）。
Liking by audience segment按受眾分組的喜好程度
Which ad works best for whom. Stronger shade = stronger liking (0–100).哪個廣告最適合哪類受眾。色調越濃＝喜好越強（0–100）。
Every project includes每個項目均包括
- Test design and participant brief測試設計及參與者說明
- Per-ad scorecards and second-by-second charts每個廣告的評分及逐秒走勢圖
- Results by age, gender and country of origin按年齡、性別及原籍國家劃分的結果
- Plain-language recommendations and a debrief session淺白建議及簡報會議
- Anonymised raw data on request可按要求提供匿名原始數據
Not a one-off不只是單次研究
Run every campaign through the same protocol and you build your own benchmark: each new ad is compared with your past ones, season after season.每個廣告均採用相同流程測試，逐步建立屬於您的基準：每個新廣告都可與過往廣告比較，一季接一季。
Why ERAS為何選擇 ERAS
Neuro research without the lab毋須實驗室的神經科學研究
| Traditional neuro-lab傳統神經科學實驗室 | ERAS | |
|---|---|---|
| Setup設置 | Full EEG cap, gel, wired to a computer, 30+ min全頭腦電帽、導電凝膠、連接電腦，30分鐘以上 | 3 forehead sensors + wristband + phone, ~5 min3個前額感應器＋手環＋手機，約5分鐘 |
| Location地點 | Lab only僅限實驗室 | Your store, office, venue or our studio您的店舖、辦公室、場地或我們的工作室 |
| Quality control品質控制 | Varies因機構而異 | Personal calibration + sensor check for every participant每位參與者均進行個人校準及感應器檢查 |
| Your content您的內容 | Often uploaded to a platform通常需上傳至平台 | Stays on your own screen and files保留在您自己的螢幕及檔案中 |
| Local本地 | Often run from overseas多由海外團隊執行 | Hong Kong team; Cantonese, English and Mandarin participants香港團隊，可招募粵語、英語及普通話參與者 |
Science & privacy科學與私隱
Established methods, handled responsibly成熟方法，負責任地處理
Published measures已發表的指標
Our signals come from decades of peer-reviewed EEG and heart-rate research, not black-box scores.我們的指標源自數十年經同行評審的腦電圖及心率研究，而非不透明的黑盒評分。
Checked before it counts先檢查，後計算
A sensor that loses contact is flagged live and its seconds are left out, so a loose sensor can't fake a result.感應器一旦失去接觸會即時提示，相關數據不會計算在內，避免因感應器鬆脫而產生錯誤結果。
Privacy by design私隱為本的設計
Adults 18+ only, explicit consent, pseudonymous participant codes (never names), handling aligned with Hong Kong's PDPO. Clients receive aggregated results.僅限18歲或以上成年人參與，須明確同意，使用匿名參與者編號（絕不使用姓名），資料處理符合香港《個人資料（私隱）條例》。客戶只會收到匯總結果。
ERAS measures responses to content and environments for research and marketing purposes. It is not a medical device and does not diagnose any condition.ERAS 為研究及市場推廣用途量度人們對內容及環境的反應，並非醫療器材，亦不作任何診斷。
Founding-client pilots首批客戶試點
Test your festive campaign before it goes live在節日廣告推出前先行測試
We're taking a small number of pilot projects in Hong Kong for the Black Friday, Christmas and Chinese New Year season. Tell us what you'd like to test.我們正為黑色星期五、聖誕節及農曆新年檔期，在香港接受少量試點項目。歡迎告訴我們您希望測試的內容。